Stickers & Vehicle Graphics

Adhesive vinyl is the cheapest square metre of branding a business can buy, and the easiest to get wrong. A sticker, a window graphic and a vehicle wrap are the same basic material — printed vinyl with an adhesive back — but each is asked to survive something different: a bottle that goes in a fridge, a window in full afternoon sun, a van washed twice a week and parked outside all night. These guides cover die-cut stickers and labels, window vinyl and microperforado, and full or partial vehicle wraps for Costa Rican businesses.

The recurring theme is that the vinyl has to be specified for the job. A cheap film shrinks, curls at the corners and yellows; a cast vinyl with the right laminate stays flat on a curved door panel for years. Microperforado is what lets a shop print across a window and still see out, which is why it works for storefronts that want shade and privacy without going dark inside.

Vehicles are the part most businesses underestimate. A wrapped van is a sign that drives itself to every job, parks in front of every customer's house, and costs nothing per impression after the day it is installed. But it only works if the design survives being read in traffic — a logo, one service line, and one way to get in touch. These articles cover the materials, the design rules, and what stickers, window vinyl and wraps cost in Guanacaste.