One pizzeria, four kinds of sign

A complete restaurant identity built from four different sign types.

The main element is an oversized contour-cut apple-shaped illuminated sign — a red face with the brand name routed through it and backlit acrylic behind, so the lettering glows white out of the red — mounted proud of a deep burgundy canopy fascia carried on a welded iron frame.

The same fascia carries a second, flat version of the name in white as applied graphics, so the unit reads from an oblique angle as well as head-on. A round double-sided illuminated flag sign in the same red, with a cut plexiglass logo and a “slicing since” line, projects on a bracket so it is visible along the street in both directions.

The package is completed by interior branding in the kitchen and service area.